Adelaide's Digital Scene: A Social Media Q&A [2024]

In this article, our team delves into the heart of Adelaide’s digital landscape, focusing our detective lens on social media.

Curious about how Adelaide embraces this platform? Seeking to uncover trends that shape the city’s online interactions?

You’ll find all the answers you seek right here.

What is the social media usage in Adelaide

Social media usage in Adelaide is widespread, with platforms like Facebook, Instagram, and YouTube used for connecting and sharing content among residents.

Notably, as of February 2023, 80.4% of the Australian population have active social media accounts, making this outcome unsurprising.

Why do people in Adelaide use social media

People in Adelaide use social media for various reasons, such as staying connected with friends and family, sharing personal experiences and updates, discovering local events and activities, and accessing news and information about the city.

Social media also serves as a platform for networking, promoting businesses, and engaging with community groups, allowing residents to interact and stay informed about what’s happening in the city.

Which social media platforms are the most popular in Adelaide

As of 2023, there is no available data about the most popular social media platforms in Adelaide, but Genroe’s research in 2022 showed YouTube is the most popular social media platform in Australia.

It’s followed by Facebook, Reddit, Instagram, and Linkedin.

How often do Adelaide residents use social media

As of 2023, no data regarding the frequency of social media usage among Adelaideans is available, but on average, Australians dedicate 2 hours every day to social media.

This accounts for 34.3% of their total daily internet usage

This pattern has remained consistent over the past 36 months, from the first quarter of 2020 to the first quarter of 2023.

The January 2023 statistics below also reveal the frequency of social media usage in Australia per app or website.

YouTube: 19 minutes and 33 seconds daily

Facebook: 18 minutes and 40 seconds daily

Reddit: 5 minutes and 56 seconds daily

Instagram: 9 minutes and 3 seconds

LinkedIn: 11 minutes and 11 seconds

What are the statistics for Youtube in Adelaide?

As of August 2023, YouTube usage statistics for Adelaide or South Australia are unavailable. Yet nationwide data shows around 86.5% of Australian adults, approximately 17.82 million people, actively use YouTube.

Additionally, a 2022 study showed that 16.98% of female YouTube users fell within the 18 to 24 age bracket, while 22.02% of male users belonged to the 25 to 34 age range. More than half consisted of individuals aged between 18 and 34.

In addition, YouTube’s advertising revenue in Australia is approaching the $2 billion mark. YouTube also accounts for 2.35% of social media web traffic referrals in Australia.

What are the statistics for Facebook in Adelaide?

A June 2020 research by Digital Marketing AOK revealed around 1.1 million individuals between 18 to 65 years old residing in South Australia, including Adelaide, are active users of Facebook.

Out of these users, 53% were identified as female, while the remaining 47% were male.

A more detailed, rounded breakdown is available below. The researchers rounded the statistics to the nearest thousands.

Age Brackets	Female	Male
18 to 25	94,000	101,000
26 to 35	125,000	122,000
36 to 45	102,000	92,000
46 to 55	99,000	75,000
56 to 65 and above	154,000	105,000

Furthermore, of Australians aged 16–64, 27.2% express that Facebook is their preferred social media platform. This percentage makes Facebook the country’s 2nd most favorite social media platform.

What are the statistics for Reddit in Adelaide?

Reddit statistics about Adelaide or South Australia are not accessible as of August 2023, but 2022 research by takeatumble revealed that Australian Redditors share a total of 158 million posts and comments every month.

The user demographic shows that 62% of Reddit users in Australia are aged 18–34, followed by 28% in the 35–49 age group.

Additionally, Reddit has garnered 4.76 million downloads, securing its position among the most downloaded social media apps in Australia.

What are the statistics for Instagram in Adelaide?

According to Digital Marketing AOK, as of June 2020, around 630,000 South Australians from ages 16 to over 65 years old have Instagram, with females comprising 55% and males comprising 45% of these users.

Below is a more detailed breakdown of the statistics, rounded to the nearest thousands, as provided by the researchers.

Age Brackets	Female	Male
18 to 25	98,000	93,000
26 to 35	100,000	81,000
36 to 45	53,000	53,000
46 to 55	48,000	26,000
56 to 65 and above	30,000	35,200

Among people aged 16 to 64, 16.2% consider Instagram their preferred social media platform.

What are the statistics for LinkedIn in Adelaide?

On June 30, 2020, South Australia was home to 530,000 LinkedIn users between the ages of 18 and 65+. The data also indicates that approximately 42% of these individuals were female, while the remaining 58% were male.

Here is a breakdown of the statistics, rounded to the nearest thousand, as furnished by the researchers.

Age Brackets	Female	Male
18 to 24	39,000	40,000
25 to 34	110,000	130,000
35 to 54	53,000	74,000
55 and above	9,800	22,000

Furthermore, a 2023 research by Social Media Perth suggested LinkedIn has 12.7 million users in Australia, constituting 48.7% of the national population.

What content do Adelaide users engage with the most on social media

As of August 2023, specific data regarding which content Adelaide social media users engage with the most isn’t available.

However, a 2023 study by Social Media Peth revealed that 88% of Australian social media consumption goes to watching videos.

Listening to audio content is also massive in Australia, with 64% of Australian internet users utilizing social media to stream music. Additionally, 35% and 34% listen to podcasts and online radio stations, respectively.